Blogging As Easy As After School With the Top Down

blogging holistic entrepreneur

Biology Lab: The Bane of My High School Existence

Remember single-celled organisms? My world shifted a little the day in 10th grade biology when I learned that there are creatures that survive with just one cell. As I sat laboring over my lab notes in that weird, notebook with the shiny pages, my #2 pencil creasing the page, I couldn’t help but notice how much work that single-celled organism was causing me.

And that seemed to capture everything about life that I hated. There I was writing up a bio lab, when I was yearning with my whole body to be out on the open road with the top down, going who-knows-where, fast.

It doesn’t matter what it is, if it’s someone else’s priority, it’s onerous.

Maybe that was the birth of my entrepreneurial streak, hating to be told what to do. I don’t know about you, but if it isn’t my idea, I chafe a little.

And if it isn’t my idea but it’s required for my business and I don’t know how, which means I have a new thing to learn how to do, that’s going to take valuable time and I can possibly fail at repeatedly until I master it, I can develop a bad attitude.

Blogging: The Biology Lab of Entrepreneurship

I’ve listened as dozens of busy entrepreneurs bemoan the necessity of blogging. They talk about it as if it’s some arcane process that requires hours of doing what they hate the most: staring at a blank page.

If you’re like me, you don’t have hours, and you aren’t all that keen on learning a new skill on a Sunday afternoon after a week of keeping a business running. Maybe you even work on Sundays.

“I’ve got to put something on my website,” you say. “It’s embarrassing!” Yes, it is a shame to be one of those people who has a lot to offer the right clients and not one word of your brilliance reflected on that empty section called, “Blog.”

You’re right, you gotta put something there. What you want there are helpful, pertinent, smart, short essays that show potential clients who you are and how you can help them. And perhaps most importantly, you want these potential clients to be moved to reach out to you from the short, smart, useful essay they just read.

Take heart! It can be simple. I guarantee you are over-complicating it. So put away your #2 pencil and that annoying little lab notebook, and listen up.

Takeaway: Once you master this simple blog post format , your can use it every time you write.


Why Consistency is a Win-Win-Win

Using the same format every time is NOT cheating. It’s smart, and here’s why:

  1. Consistency builds trust with your potential clients. When you use the same format consistently, your readers know what’s coming next, which makes it easy for them to navigate your ideas and to feel that they know you.
    2. Search engines favor sites that update 
    regularly over static ones, so your readers have a better chance of finding you.

3. When you use the same format each time,  you master it. That saves you time and makes you more skillful.

So, How Do You Do It?

  1. Take a problem/need/desire/situation your ideal client faces that moves them to seek your help or expertise. Create a topic from that. See last week’s post for examples of this.

2. Create an emotional connection by including a story that illustrates the impact or importance of this problem to your client. You can use a famous story, a client story, a personal story or a made up composite story.

3. Give at most 3 tips/tricks/techniques/caveats/reframes that your client can use that provide an immediate if tiny shift.

4. Highlight a takeaway message. (Your reader can skip to this and still get benefit from your post.)

5. Inspire your reader to take 1 action that will make a difference. This can be a small step contained in one of your tips tools in #3.

6. Include a call to action, the next step for your reader to take to stay connected with you. Sign up for a newsletter, download a free guide, make a comment, connect with social media, share or forward to a friend, enroll in a class, make an appointment.

That’s it! That’s all you have to do. Try it now. Pick a topic and write just the answers to the above steps. Sketch it out. Don’t worry about complete sentences at this point.

One More Thought

What if someone had written your introductory paragraphs, tips, tricks, caveats and reframes, and had worded the 6 blog post parts in 10 different ways, so you could mix and match, fill in the blanks and have your posts easily written in less than half the time it takes you now?

Yep, you guessed it, I have! And I’m excited to share them with you. They will be published in December, just in time to give yourself a giant gift for the holidays. If you’d like to be among the first to have access to my Ridiculously Simple Blog Post Templates, please join my tribe. You’ll receive my Ridiculously Simple Tips newsletter, as well as info courses, masterclasses and everything else I create to help you connect with your people more easily. By following this link, you’ll receive my Ridiculously Simple Guide to Writing for Your People when you sign up!

Now go put the top down!


[a 40 minute blog post.]

Photo by averie woodard on Unsplash

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