How do you respond–or do you respond–to tragedy and crisis on social media? To mention and address the news may mean taking a stand, and that may feel risky. Wishing to avoid accidentally alienating clients and colleagues, current or future, we may decide to say nothing. But being silent when the Internet is ablaze with a tragic event may make you look unaware, insensitive or, worse, irrelevant.
But as owners of wellness-related businesses, we really should have a response, because our business–and our higher purpose and reason for being in business is highly relevant to bringing healing and health to those who need it. In fact, events like these create an opportunity for us to be leaders, as our customers and friends look for solace and meaning in the aftermath.