Holistic entrepreneurs, coaches, healers, spiritual practitioners: I hear it all the time. “I really should start blogging.” This is usually accompanied by heavy sighs and a tone of resignation mixed with guilt-tripping and self flagellation. Truly inspiring.
Here’s the good news: You don’t have to blog! Blogging is not what you have to do. As I see it, blogging is one of two things: deeply personal journaling online, or writing to an audience in order to sell products and services.
I can see how you’d be tempted to think you fall into the latter category. I, in fact, do fall into the latter category. I have created products, like courses and worksheets, ebooks and the like, that I wish to sell online. My audience and potential clients are anywhere, and I’d like them to find me.
You, on the other hand, most likely have flesh and blood clients (I have those, too, by the way) and a website that you want to do more with. It’s not that you can’t attract new clients through regularly posting to your site. You most assuredly can. But you don’t have to. “Have to” is not a way to do anything, and your professional healer self knows that.
And chances are, if you hate the idea of writing, it’s because you’re more of a face to face person, which is a strength, remember?
What I suspect you’re really saying is you don’t know exactly how to do it: what to write about, how often to write, who to write for, so the writing part is impossible to begin. You most likely have a plethora of information and expertise, and the thought of making it orderly and clear to a stranger is overwhelming. Talking to people like you, I most often get the image of 25 people trying to go through a doorway at the same time. That’s your ideas trying to get onto paper.
So here’s how to make it easy, if you decide you want to have an online presence and you want to attract potential clients with your website. Or even if you just want to get your information out there as reference for your existing clients, referrers and others, because you’re pretty passionate about what you do and the difference you came here to make.
- Stop using the word “blog.” Start reframing it as posting short articles to your website. Really, it will make a difference.
- Know what you want your readers to do once they read your short article. Some examples: sign up for your mailing list, make an appointment, take advantage of a special, see you at an event, share the info with others.
- Use a format or template and do it the same way every time.
One thing you can start doing right now is start a list, either on paper, on your computer or in your head:
- The problems or needs your people have that bring them to you,
- How those issues affect their lives (finances, health, relationships, self esteem, etc.)
- Some typical things your people say, as in, direct quotes (“I’m too fat!” “I can’t sleep through the night!” etc.)
That’s it. You’ll be well on your way, promise.
If you’ve had enough, just stay tuned for next week’s post on what to do next.
If you’re dying to know more, download my free Ridiculously Simple Guide to Writing for Your People , which goes into a little more detail, but not enough to overwhelm.
Until next time, be good to yourself and enjoy the moment!